01
We define the objective
We establish what social media must deliver: enquiries, sales, awareness, repeat purchases or trust in a new product. Platforms, formats and topics are selected around that objective.
ВЕБ-ТЕХНИКdigital productionDiscuss a project ↗ SOCIAL MEDIA · UGC · INFLUENCERS
SMM and UGC Content for Brands
We develop strategy, plan content, organise UGC production and select relevant creators and influencers.
Individual Entrepreneur Ekaterina Polishchuk · official SBP payment
/ FOR UGC CREATORS
Focus group participation
A private practical group for new UGC creators. You will receive learning materials, complete assignments and help improve the programme through detailed feedback.
Participation fee990 ₽
Pay via SBP
Scan the QR code with your phone camera or select this block to open your banking app.
RecipientИП Полищук ЕкатеринаИНН 501209889098
After payment, message Ekaterina on Telegram or WhatsApp. She will confirm your place and send the next instructions.01Promotion strategy
02Social content
03UGC creators
04Influencer selection
02
We organise UGC production
We select creators and prepare clear briefs covering the concept, opening seconds, product benefits, required shots and call to action. Publication and advertising rights are agreed in advance.
03
We select influencers deliberately
We review audience, geography, engagement and previous sponsored work. The integration cost is compared with the expected outcome so follower count never replaces sound judgement.
04
We analyse and develop
We identify which topics, scripts and creators perform best. Successful assets are adapted for social media, the website and advertising, while future shoots are planned from real data.
/ STRATEGY BEFORE PRODUCTION
First we identify
what influences the purchase
Before production, we study the product, audience, reasons for choosing it and key objections. Every video receives a specific job: introduce, explain an advantage, remove doubt or generate an enquiry.
Revenue and priorities
Which offers are most profitable? What should be sold first, and why now?
Demand and seasonality
When do sales happen naturally and where are the gaps? Which dates, seasons and occasions need early preparation?
The real audience
Who already buys, where do they come from and how do they use the product? Who appears relevant but rarely converts?
Choice and hesitation
What do people ask before paying, what do they fear, what do they compare, and which fact removes the final objection?
Competitive difference
What are the three to five strongest reasons to choose you? Where are competitors stronger, and what can they not genuinely copy?
Path to sale
Who replies, how quickly, where are enquiries lost, and which offers actually work?
Content resources
Who can film and appear on camera? Which locations, processes and people are available, and are usage and advertising rights in place?
Objective and measurement
Do you need enquiries, occupancy, repeat sales or awareness? How will we know in three to six months that promotion is working?
Diagnostic output
Content anglesCreator briefsObjection-led scriptsTest plan & KPIs
/ UGC IN PRACTICE
A clear content-production process, not random videos
The opening seconds
We begin with a recognisable situation, question or outcome that immediately earns the right audience’s attention.
Evidence
We show the product in use, important details and genuine experience instead of generic advertising claims.
Content rights
Before filming, we agree on platforms, usage term, editing rights and whether the video may run as an advertisement.
Outcome
We assess retention, clicks and enquiries to decide which assets should be developed and repeated.
/ QUESTIONS
What to know before we start
Do you work only with brands?
The main services are for brands and projects that need strategy, content, UGC creators or influencer placements. A separate paid focus group is available for new creators.
What does focus-group participation include?
Participants receive learning materials and complete practical assignments. They are expected to finish the programme, provide detailed feedback and record a video review.
How do I pay for participation?
The fee is 990 roubles, payable via SBP to Individual Entrepreneur Ekaterina Polishchuk. After paying, message Ekaterina on Telegram or WhatsApp.
Do you guarantee sales from an influencer placement?
No. We review the audience, risks and test economics, but results also depend on the product, offer, content and external factors.
/ NEXT STEP
Let’s discuss your brand’s growth
Tell us about the brand, product and objective. We will recommend the right format for social media, UGC creators or influencer work.